Promax Rebrands as the Global Entertainment Marketing Academy

Entertainment marketing association Promax is expanding beyond television — and changing its name to reflect that evolution. As of Tuesday, Promax will now be known as the Global Entertainment Marketing Academy of Arts & Sciences, and restructure as a new organization adding film, music, sports and gaming verticals to its TV membership Continue reading Promax Rebrands as the Global Entertainment Marketing Academy

‘Oppenheimer’ finally premieres in Japan to mixed reactions and high emotions

“Oppenheimer” finally premiered Friday in the nation where two cities were obliterated 79 years ago by the nuclear weapons invented by the American scientist who was the subject of the Oscar-winning film. Japanese filmgoers’ reactions understandably were mixed and highly emotional. Continue reading ‘Oppenheimer’ finally premieres in Japan to mixed reactions and high emotions