Finally, McDonald’s is offering a grant to three up-and-coming anime artists who have created WcDonald’s-themed art. The money will provide project funding and a one-to-one mentoring session with Acky Bright. Source: https://www.contagious.com/news-and-views/campaign-of-the-week-mcdonalds-flipped-its-logo-as-a-nod-to-its-anime-analogue Continue reading McDonald’s flipped its logo as a nod to its anime analogue
There are things we can learn other industries, and one is the hotel industry, which is more commoditized than ever before. Here are six ways to fight back and make your brand stand out. Continue reading 6 Ways to Differentiate Your Brand
Entertainment marketing association Promax is expanding beyond television — and changing its name to reflect that evolution. As of Tuesday, Promax will now be known as the Global Entertainment Marketing Academy of Arts & Sciences, and restructure as a new organization adding film, music, sports and gaming verticals to its TV membership Continue reading Promax Rebrands as the Global Entertainment Marketing Academy
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