Apple abandoned its plans to run this ad on national TV , after it was accused of being tone-deaf and insensitive to the threat generative AI poses to creatives’ jobs. In this ad, symbols of human creativity and expression are literally crushed to reveal the tiniest and most powerful iPad ever. The ad has been called “destructive” “insensitive” “cruel” and “soul crushing” with many appalled … Continue reading Apple: iPad Pro “Crush!” (2024)