The interactive AI experience, created by Media.Monks as part of The Marcom Engine, invites music fans all over the world to create a track inspired by their vision of tomorrow

With the world’s biggest EDM festival going into its second weekend, automotive company and festival partner BMW joins forces with Tomorrowland to launch ‘Future Record’: an interactive experience that gives music fans all around the world the chance to produce a track that embodies their connection to Tomorrowland, with the magic of AI.

Through a personalised web experience, powered by ChatGPT, ‘Future Record’ opens creativity with AI in music. Any fan can create and generate their own vision for tomorrow and capture it in a unique track. The experience, created by Media.Monks as part of The Marcom Engine, generates a combination of music, lyrics and artwork that is unique to each user. 

Guided by the AI assistant Adscendo, Tomorrowland’s virtually personified theme for this year, users can select their choice in vibe, BPM, the people they would like to dedicate the track to, and key words that the Chat GPT powered tool can use to generate one-of-a-kind lyrics. The experience then unites all elements and generates a personalised track with limited edition artwork to match.

Not only is the music track powered by generative AI, the tool also allows smart sharing optimised for the audience, based on input given to Adscendo in the beginning of the experience. This results in users being given sharing functionalities that fit their own style for social amplification to their own music communities, from weekend warriors to festival families. 

The AI web experience doesn’t stop at Tomorrowland. During and after the festival, visitors and fans all around the world can use the track to create their own highlight video that captures the most memorable moments of the festival, set to their very own soundtrack